Who can profit from a student-athlete’s success? Surprise! It’s everyone BUT the student-athlete

It's a well-known fact that the NCAA and its member schools reap the benefits of having over 460,000 NCAA stellar student-athletes participate in the organization's 24 sanctioned sports.  They make extraordinary amounts of revenue off of the talents of amateur athletes, and so do the major sports brands who serve as sponsors.  But what benefits do … Continue reading Who can profit from a student-athlete’s success? Surprise! It’s everyone BUT the student-athlete