Oklahoma State’s NIL QR Code Plan: Blocked by the NCAA’s Private Association Power

Oklahoma State announced last week that it was going to place QR codes on the back of football players helmets for this season. The QR codes would link directly to OSU’s general NIL (Name, Image, & Likeness) fund to drive NIL contributions by viewers. Although the QR codes would not have been large enough for... Continue Reading →

September 7, 2024 0

Reimagining the Role of the NCAA in the Era of the Employee-Athlete

The NCAA, functioning as the governing body for college sports, has advanced the concept of the student-athlete in promoting amateur collegiate sports. For decades, the NCAA and its member colleges have increasingly monetized collegiate sports, generating revenue in 2022 estimated at $13.6 billion.[1] And for decades, the NCAA designation of student-athlete has been questioned.[2] Two... Continue Reading →

August 30, 2024 2

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Christopher Atwood

Oklahoma State’s NIL QR Code Plan: Blocked by the NCAA’s Private Association Power

Reimagining the Role of the NCAA in the Era of the Employee-Athlete

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