(Image via Turner Sports) U.S. Soccer and Warner Bros. Discovery (Turner Sports) agreed to an eight-year media rights deal in March 2022, with hopes of growing the American game, specifically, the women’s game. This Tuesday, January 17th, HBO Max will become the latest streaming service to enter the live sports arena, when it broadcasts the... Continue Reading →
While it is common for sports leagues and organizations to be protective of their trademarks, the United States Olympic Committee (USOC) has unique trademark rights over various Olympic-related trademarks that no other American organization has. The 2020 Summer Olympics will be held in Tokyo in just over a year from now. In preparation for the... Continue Reading →
Remember when swimmer Katie Ledecky won the 800-meter freestyle at the 2016 Olympic Games? She finished more than eleven seconds ahead of her closest competitor—a gap that show-cased the then nineteen-year-old’s dominance in the pool and cemented her status as an Olympic superstar. When the games ended, Ledecky packed up her five medals (four gold,... Continue Reading →