[1] Oxford Pennant, a designer and manufacturer of pennants, flags, and banners located in Buffalo, New York[2], has accused fellow Buffalo-based company New Era Cap Company of using a “Shout!” logo that Oxford Pennant claims it designed and has been selling for the last two years since 2020.[3] Oxford Pennant was surprised when it saw... Continue Reading →
Sports Trademarks Gone Wrong: ‘The’ Ohio State University Seeks to Register Trademark for “The”
Will Ohio State succeed in obtaining a trademark in the most commonly used word in the English language? On August 8th, 2019, Ohio State University filed a trademark application with the U.S. Patent and Trademark Office (PTO) for the grammatical article “THE.” Ohio State, which is officially designated by Ohio state law as “The Ohio... Continue Reading →
Patagonia v. Anheuser-Busch: A Trademark Dispute Over “Patagonia” is Brewing
Outdoor apparel company Patagonia has sued Anheuser-Busch, Budweiser’s parent company, for trademark infringement over a beer line using the same name. This week, outdoor apparel company Patagonia filed a lawsuit against Anheuser-Busch InBev, Budweiser’s parent company. Their lawsuit claims that the beer company’s Patagonia beer infringes its trademark in “Patagonia.” In addition, Patagonia alleges that... Continue Reading →