[1] The Big 12 is finalizing a new six-year media rights package extension with its current partners, ESPN and Fox, worth $2.28 billion.[2] The Big 12 has two years remaining on its current deal, which runs through the 2024-25 season at an annual average of $220 million in its final years.[3] The new six-year extension,... Continue Reading →
The NBA’s current lottery system encourages teams who are struggling to do the least possible to be in the best position to select the draft prospect of their choice. The NBA lottery system works like this: The bottom 14 teams are put into a lottery and based on their standings at the end of... Continue Reading →
[1] Nike Basketball announced last Monday that it has inked NIL endorsement contracts with five well-recognized high school and college basketball players including three top high school prospects – Juju Watkins, Bronny James, and DJ Wagner – and two standout women’s college basketball players — Stanford’s Haley Jones and Iowa’s Caitlin Clark.[2] In 2021, all... Continue Reading →
NIL has changed the landscape of college sports. While giving athletes the opportunity to profit from NIL while in school, there is also new opportunity in unconventional ways for athletes to be provided with financial backing and support. Most recently, an NIL collective at Penn State, called “We ARE…”, has created a model that... Continue Reading →
As I discussed in my article last week, The ACC has been left in an awkward spot in college’s conference realignment. The ACC has not lost or gained any members, largely because of its media rights deal and Grant of Rights Agreement with ESPN that runs through 2036. While the future of The ACC is... Continue Reading →
College athletes across the country are rejoicing about the new NIL regulations finally put into place recently that allow them to profit off their own name, image, and likeness. While this change was long overdue for college athletes, not all athletes have been lucky enough to reap the benefits of NIL. International athletes have not... Continue Reading →
Changing Landscape Within the past two years, college sports have been turned upside down with major programs changing conferences. In college sports, there are 5 Power Conferences that are the main players and bring in the most revenue: The SEC, Big Ten, Big 12, Pac 12, and ACC. The Big 12 and The Pac 12... Continue Reading →
LIV Golf, the professional golf tour financed by the Saudi Public Investment Fund, has signed star amateur golfer David Puig. Puig, who has ranked as high as fifth in the amateur world rankings, has chosen to leave Arizona State to make his professional debut at LIV Golf’s next event at Rich Harvest Farms golf... Continue Reading →
[i] Mark Emmert’s 12-year tenure as the president of the NCAA is coming to an end by June 30, 2023, or sooner if the NCAA board members find his successor before then.[ii] During his tenure as president, Emmert and the NCAA have been criticized for mismanaging just about everything, from fighting an outdated amateurism collegiate... Continue Reading →
[1] The University of Central Florida (UCF) Knights football program promoted the social media accounts of their players in a unique way during its 2022 spring game in Orlando. The backs of the UCF football players’ jerseys featured something unique to the world of college sports but ever-present in our technology-driven lives: QR codes. Spring... Continue Reading →