In August, LA28, the planning committee for the Games, announced that it had deals with Comcast and Honda to name the venues for squash and volleyball.[1] To the average viewer who only tunes in to the Olympics every two years, this may not seem like a big deal considering coverage of the Olympics seems to... Continue Reading →
Shifting the Playbook: Where College Athletics Money Goes in the NIL Era
With NIL and revenue-sharing reshaping the financial foundation of college athletics, programs are finding themselves in uncharted territory. As discussed in a recent article on Oklahoma head coach Brent Venables taking a $1 million pay cut to support the Sooners’ NIL collective, schools are already making major sacrifices to keep pace in the SEC and beyond.... Continue Reading →
Taylor Swift – The NFL’s Next Marketing Tool
Taylor Swift may be known for her record breaking performances on the stage and generating absurd amounts of revenue from her concerts. But now she is gaining attention for the effect she is having on the NFL and Travis Kelce. Taylor Swift is supposedly dating the Kansas City Chiefs star tight end, Travis Kelce. As... Continue Reading →
NFL Salary Cap to Jump Back Up in 2022
The global pandemic had serious ramifications on the economics of professional sports in 2020/2021. The National Football League (NFL), which had seen steady increases in the salary cap every year since 2013, dropped for the first time in 2020 due to the pandemic. The NFL’s salary cap is set to return to the normal level... Continue Reading →