(Image via Montreal Canadiens) Much to the chagrin of many traditionalist hockey fans, NHL teams will be sporting advertisements on the chests of their jerseys this upcoming season. A survey conducted by the NHL revealed that a majority of its teams were in favor of jersey ads, and last year, the NHL’s Board of Governors... Continue Reading →
Major League Baseball Marketing Surge
Photo via AdAge Intro Major League Baseball (MLB) worked through a labor dispute with the Players’ Association and struck a new Collective Bargaining agreement (CBA) that kept the league from losing games. It is a week later than anticipated, but today marks opening day for baseball. This did not stop MLB from being extremely active... Continue Reading →