Taylor Swift may be known for her record breaking performances on the stage and generating absurd amounts of revenue from her concerts. But now she is gaining attention for the effect she is having on the NFL and Travis Kelce. Taylor Swift is supposedly dating the Kansas City Chiefs star tight end, Travis Kelce. As... Continue Reading →
Major League Baseball Marketing Surge
Photo via AdAge Intro Major League Baseball (MLB) worked through a labor dispute with the Players’ Association and struck a new Collective Bargaining agreement (CBA) that kept the league from losing games. It is a week later than anticipated, but today marks opening day for baseball. This did not stop MLB from being extremely active... Continue Reading →
Why Tide won Super Bowl LII
Tide knew it had a winner this year. This is clear by the advertising strategy the company employed during this year's annual crop of Super Bowl commercials. Not only did Tide hire Hawkins Chief of Police, Jim Hopper, (Stranger Things reference for Hulu subscribers) to be its spokesperson, but the company used a per-quarter advertising... Continue Reading →