Major League Baseball Marketing Surge

Photo via AdAge Intro Major League Baseball (MLB) worked through a labor dispute with the Players’ Association and struck a new Collective Bargaining agreement (CBA) that kept the league from losing games. It is a week later than anticipated, but today marks opening day for baseball. This did not stop MLB from being extremely active... Continue Reading →

Why Tide won Super Bowl LII

Tide knew it had a winner this year. This is clear by the advertising strategy the company employed during this year's annual crop of Super Bowl commercials. Not only did Tide hire Hawkins Chief of Police, Jim Hopper, (Stranger Things reference for Hulu subscribers) to be its spokesperson, but the company used a per-quarter advertising... Continue Reading →

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