The Unique Law Governing Olympic Trademarks

While it is common for sports leagues and organizations to be protective of their trademarks, the United States Olympic Committee (USOC) has unique trademark rights over various Olympic-related trademarks that no other American organization has. The 2020 Summer Olympics will be held in Tokyo in just over a year from now.  In preparation for the... Continue Reading →

Why Tide won Super Bowl LII

Tide knew it had a winner this year. This is clear by the advertising strategy the company employed during this year's annual crop of Super Bowl commercials. Not only did Tide hire Hawkins Chief of Police, Jim Hopper, (Stranger Things reference for Hulu subscribers) to be its spokesperson, but the company used a per-quarter advertising... Continue Reading →

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